Best Mobile App for Consumers
Rovio Entertainment Ltd. - Angry Birds Rio
What happens when everybody's favorite fierce fowl get caged and shipped to Rio? They get very angry! In Angry Birds Rio, the original Angry Birds are kidnapped and taken to the magical city of Rio de Janeiro, where they eventually escape their captors and set out to save their friends Blu and Jewel – two rare macaws and the stars of the hit motion picture, Rio. Angry Birds Rio pairs the physics-based gameplay of the original game with unique twists based on the film. Released in March 2011, Angry Birds Rio has been downloaded over 120 million times.http://www.rovio.com/angry-birds-rioBest Mobile App for Enterprise
Citrix Systems - Citrix Receiver
Citrix Receiver provides amazing access to business desktops and corporate applications from any device including the latest Android, iOS and BlackBerry-based smartphones and tablets. Built on Citrix industry leading application virtualization technology, which is utilized by 100 million+ users worldwide, Citrix Receiver gives today’s demanding workforce simple and intuitive access to Windows, web and SaaS apps to maximize productivity from anywhere with any mobile device. Citrix Receiver allows IT to securely deliver virtual desktops and enterprise apps as an on-demand service to any user over any mobile platform enabling a high performance HDX experience across any network.Judges’ Choice - Best Overall Mobile App
WhatsApp Inc. - WhatsApp
WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends. In addition to basic messaging, iPhone, Android, Nokia and BlackBerry WhatsApp Messenger users can send each other unlimited images, video and audio media messages.
Judges'comments
This was the Judges' choice of Best Overall Mobile App.
Most Innovative Mobile App
SwiftKey
"SwiftKey is a game-changing keyboard for the Android platform combining advanced AI and machine learning technology, making text input easier and faster. SwiftKey’s innovative patented technology adapts to a users' style to mind read their next word and create highly personal predictions locally on a smartphone or tablet. The small start-up from Cambridge, UK has grown its app to over 5m downloads, saving users more than 30 billion keystrokes - equivalent to over 350 years typing. Throughout 2010 and 2011 SwiftKey hit the No.1 paid app on Android multiple times with Gizmodo exclaiming, “you’ll feel like it’s reading your mind!” "
Judges'comments
"Clever technology - a much needed innovation that will make typing on smartphones and tablets so much easier."
Best Mobile Advertising & Marketing Campaign
Brandtone - Carling Black Label "Be the Coach"
Carling Black Label “Be the Coach” is an interactive mobile campaign executed in South Africa by mobile engagement company, Brandtone, on behalf of South African Breweries. The campaign taps into South African men’s passion for soccer, allowing fans to select players for a game between the country’s two largest soccer teams – Kaizer Chiefs & Orlando Pirates. For the first time, the fans could be the coach! The campaign generated over 11 million engagements, using accessible mobile technologies – USSD, SMS and Interactive Voice Recording – to bring soccer to the fans in a brand new, personal way via their mobile phone. Visit http://www.brandtone.ie/carling-2012-innovation/ to see the campaign.
Judges'comments
"Using the entire mobile device range to leverage the fans' emotions is key to this campaign's success and the fans loved getting involved."
Innovation in Mobile Advertising
Poken for the leading CMS for NFC
Poken is revolutionizing the event industry with social “touch” marketing, enabled via mobile NFC and a cloud-based service. Imagine totally paperless events and tradeshows where you simply touch your phone, or a USB stick, to tags affixed to posters to collect a brochure, a video, or a coupon? Our online marketing application makes it possible for customers (advertising or event agencies, corporate customers) to deploy touch marketing campaigns which have better reach, more impact, and are less costly than traditional marketing. Used to improve lead generation and get unprecedented insights into customer needs, our tools also enable totally green events.
Judges'comments
The judges liked this because it combines NFC with a smart understanding that the nature of "mobile" is quickly going to move beyond smartphones and tablets. We really like the technology and the CMS ecosystem that has been built out to be leveraged by consumer partners.
Mobile Marketing & Advertising Agency of the Year
[am.o.bee]
[a•mo•bee] is the global leader defining mobile advertising, offering comprehensive mobile advertising solutions to the largest mobile operators, publishers, and advertisers worldwide. Our advanced, proprietary technology delivers all forms of mobile advertising, across all mobile channels, with guaranteed results. [a•mo•bee] empowers its customers to exceed their mobile advertising objectives and achieve unparalleled ROI, successfully supporting all unique mobile characteristics and formats. All these characteristics allow for an extraordinary milestone: finally, one company, [a•mo•bee], has made advertising relevant, measurable and reliable. www.amobee.com
Judges'comments
"This agency has global reach and good technical ability for the mobile space."
Best Enterprise Mobile Service
Fiberlink - MaaS360
MaaS360 by Fiberlink provides IT organizations with mobility intelligence and control over mobile devices, applications and content to enhance the mobile user experience and keep corporate data secure across smartphones, tablets, and laptops. MaaS360 helps companies reduce the costs of supporting their growing mobile workforce and simplifies IT infrastructure and operations management with a single portal to monitor the expanding suite of mobile devices and operating systems, including Apple iOS, Android, BlackBerry, and Windows Phone. Built on a highly scalable, multi-tenant architecture, MaaS360 delivers instant-on access to powerful mobility management capabilities to any organization, by making it easy to use and affordable. For more information, please visit http://www.maas360.com.
Judges'comments
"This demonstrates genuine understanding of enterprise user issues, and enables straightforward and cost-effective mobile device management."
