Here is the presentation of the revelation by LOA, recorded at TEDxVienna 2011:
At the much anticipated first “live demonstration” of the Table Connect for iPhone project at today’s TEDxVienna event, design studio LOA revealed that it was all an elaborate viral marketing stunt – a combination of skillful visual effects and a meticulously planned roll-out strategy.
The Table Connect for iPhone team created massive interest in a video that showed them connecting an iPhone in a giant table surface screen that resembled an iPhone. Suddenly, all the contents of the iPhone surface were displayed on the giant screen, and the guys started performing the exact same gestures we are used to from an iPhone, with no noticeable lag whatsoever.
This is the original Table Connect for iPhone video – what the buzz was all about:
The Table Connect for iPhone team created massive interest in a video that showed them connecting an iPhone in a giant table surface screen that resembled an iPhone. Suddenly, all the contents of the iPhone surface were displayed on the giant screen, and the guys started performing the exact same gestures we are used to from an iPhone, with no noticeable lag whatsoever.
This is the original Table Connect for iPhone video – what the buzz was all about:
Within hours after the video release, big tech news and blogs covered the story. From the very beginning, there were countless discussions between commenters and the media alike whether it was fake or not.
The Sun, Gizmodo, Engadget, Forbes, CNet and countless other publications posted the video and within a day, the video skyrocketed to no. 1 on the YouTube charts.
Countless media enquiries from TV channels and international media for interviews followed, but the team wanted to stay hidden until the revelation of the secret.